Why Is Multilingual Customer Support Required?

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multilingual Cumstomer ServiceA successful business growth strategy requires more than just opening another branch in a different location and waiting for customers to flock to your store instantly.  The world is smaller than ever due to the of advances in the IoTs (Internet of Things) and increased accessibility to the internet. Because the world is shrinking, it means that businesses have a bigger audience.  They also have to now consider the different languages that their extended audiences speak.  Additionally, within the United States, the need for a company to be minimally bilingual (English and Spanish) is becoming a requirement.  According to a recent survey from Common Sense Advisory, the research firm focusing on global business and commerce, 74% of respondents reported that they are more likely to purchase again from the same brand if they offer after-sales care in their native language.

 

For a business to adequately cater to their market, they must connect with all types of prospective customers in their languages.  Regardless of industry, successfully communicating with clients and potential clients is the highest priority.  If the audience cannot understand or converse with a business, it leads to loss of customers and decrease of business growth.  The current business climate requires multilingual communication to successfully maintain and widen their customer base through their comprehensive customer support.  Below are Anserve’s top three reasons why companies should use a multilingual calling service:

 

Better Customer Service Means Happier Experiences:

Compared to businesses not offering bilingual support, a bilingual answering service can make existing customers feel more relaxed and connected to a business. If a business has an excellent answering service, they will always have positive word-of-mouth referrals.  A bilingual service will help a business stand out, especially in communities where English is not the primary language spoken.

 

Increased Accuracy During Conversations:

When a firm’s clients or patients call to set up appointments or express their need for a particular service, it is imperative to ensure that they can communicate clearly and efficiently with the firm’s support team. This will obtain the most accurate information from a call center staff and it means a company can better meet the needs of their customer base.

 

For example, when running a medical or dental practice, it’s vital to guarantee that patients have a way to communicate their health information easily and accurately. Relying on automated translations or rough estimates; allow the people who call a healthcare practice business to be heard clearly,

 

Scalable Multilingual Call Answering Staffing:

Partnering with a multilingual call answering service ensures seamless customer service with no drop-off in response times; and no need to wait for the weekend to be over. Most importantly, there is no need to search for new employees with multilingual capabilities to cater to your customer base.

 

With all of these strategies in place, bilingual answering services are business’ best partners in providing their business with a customer service that can meet the highest international standards. Anserve Inc. has call answering capabilities that provide over 200 languages for their clients. By outsourcing to a bilingual call center companies can create stronger communication channels with their existing and prospective non-English speaking customers.

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