Anserve started in 1969 when husband and wife Bob and Nancy Ward purchased the Pompton Lakes Telephone Answering Service from Hazel and Dwin Travers. At this time, the answering service used three telephone company switchboards to service approximately 250 clients, including small businesses and local doctors. Just as it does now, the business operated 24 hours a day.
From the beginning, Nancy Ward ran the day-to-day operations for Anserve, then still known as Pompton Lakes Telephone Answering Service. Over time, the company acquired several other local answering services. Bob Ward helped with negotiations for the acquisitions but kept his day job at an advertising agency until 1995.