Old phone on wooden table

Is Your Business Ready for the Increased Call Volume Marketing Efforts Bring?

How Much Does Marketing Increase Sales?

Many business owners may be on the fence about increasing their marketing budget, especially if the business is small and does not have as much capital to invest in such ventures. To this end, many of these businesses pose questions like “does marketing increase sales” and “is it worth investing in marketing” before investing. Research has shown that inbound marketing (marketing that directs customers to your business) produces 54% more leads than traditional ‘outbound’ marketing, and of course, even more than companies who do little marketing at all. While not all of these leads will result in business for your company, the increased call volume that results from new marketing efforts will surely increase sales for your business.

Is your Business Ready for a Steady Increase in Inbound Calls as a Result of your Marketing Plan?

As your business increases marketing efforts, there will surely be an increase in potential customers that call your business to learn more about what the business can offer. In addition, there have been numerous reports showing that as a result of businesses reopening after long pandemic closures, many businesses are seeing recent increases in inbound calls.. When combined with a strong marketing plan, this increase in call volume can often lead to businesses being unable to handle the call volume, which in turn leads to a loss of potential new clients and sales when they are needed most. Having a live answering service like Anserve can help you manage the increase in call volume, and then focus resources on the leads and new clients that will allow your business to keep growing.

It’s Best to Include Strategies to Manage Call Volume in Your Marketing Plan

There are plenty of ways for businesses to account for increased call volume in marketing plans. This is often a very necessary tactic, as there is nothing worse for a business than having no one to answer the call when a potential client reaches out. One essential first step for any strong marketing strategy is to ensure that your phone number is updated and included on any form of marketing, whether online, on social media and business listings, or in traditional advertisements. In addition, using tools that help direct clients through your phone system can help reduce the impact on employees that answer these calls. Set up queues for inbound calls rather than letting the calls go to voicemail, giving you a better chance of interacting with as many leads as possible. Prioritize first-time callers over returning callers, which allows your business the chance to quickly target new leads. Lastly, put a plan in place to have an answering service like Anserve answer your overflow call volume during the day, and keep on answering the phones and taking leads after hours. That way every call is answered!

If Calls Go Unanswered, It’s not Good for Business

Telephone receiver off the hookWhen calls go unanswered, this can have a negative effect on the success of your business. Each incoming call is a potential lead, a returning client, a vendor, or someone else that likely has an impact on your business’ success. If there is no one around to answer those calls, these other parties may start to have serious concerns about the rest of your business. After all, if you are unable to pick up the phone when they call, or even return the call due to overwhelming call volume, they may feel that you do not value their time and find a competitor to do business with. On the other hand, when these parties’ calls are professionally answered by an answering service no matter the time of day, they will feel that your company does value their time and queries, and because of the good reputation you have built, they will be more likely to recommend your services to others.

How a Live Answering Service Can Help you Handle the Increased Call Volume

Live answering services like those provided by Anserve are an essential part of managing increased call volume resulting from an effective marketing campaign. Anserve has over 130 agents that are multilingual and dedicated to answering your business’ calls, regardless of time or day. Anserve offers 24/7 answering services so even when you are unable to answer calls for your business, an agent familiar with your business can. Live agents at Anserve follow customized scripts so they answer the phone like you do. Rest assured that clients will receive the best and most up-to-date information about your business and its services. In addition, your clients and potential leads will receive good customer service, with their concerns heard in a timely manner. With any luck, it’ll be the start of a good working relationship!